“Leadership is autobiographical. If I don’t know who you are as a person, I don’t know who you are as a leader.” - Noel Tichy
People can’t see your intentions or your thoughts. They can only see and experience your behaviors.
The most important thing is to keep living in alignment with your values. Are you acting in line with your stated values? Living in alignment with your values is authentic leadership.
How we articulate this authenticity is our personal brand statement.
Let's Reflect -
1. Who are you?
What value do you bring to professional situations?
How does this impact your career?
Why do people come to you, hire you, and work for/with you?
What problems do you solve?
How do you solve them?
Why does that matter?
How does this value transform companies and people?
2. Who are you as a leader?
How do you activate the value you bring?
How do you navigate through the world of leadership to deliver your value in a consistent way?
How do you lead other people, and WHY do you lead that way?
What values and principles influence how you operate?
What are your non-negotiable?
3. Who are you in your life?
Are you living your leadership potential and values in all situations?
Are you happy, resilient, and fulfilled?
Are you confident and fearless without needing anyone’s validation or permission?
What is your purpose?
What legacy will you leave with your leadership?
A personal brand statement is concise and powerful ... that encapsulates who you are, what you do, and what makes you unique in the professional world.
who I am
what is important to me
what informs my leadership approach
Let's Try It - here are some thought starters when crafting your brand:
I value ____ above all else in my work
I am one of those people who goes deep in _____
I am at a stage in my career where I value ____
Whereas I used to value ____ in my career, now I value ____
This shows up in my work when I ____
This comes to life in my work when I ____
This also shows up outside of work. For example, ____
____ is a pillar of my leadership style
____ is a key part of my approach to leadership
When I think about my approach to leadership, I lean into ____
If there’s one thing you need to know about me as a leader, it’s that I value ____
Craft your statement: Use your core values, your unique value proposition and target audience to craft statements that are concise and memorable. Your statements should communicate what you do, who you do it for, and what makes you unique.
Make it authentic: Ensure that your personal brand statement is authentic and true to who you are. Avoid using buzzwords or phrases that don't accurately represent you.
Edit and refine: Review your statement and refine it until you have a statement that is clear, concise, and memorable.
Integrate:
Mindfulness: take notice of when and how you act in alignment with your values - both big and small actions count!
Keep experimenting and practicing!
Where can you start to leverage this articulation of your values?
Use this as a stepping stone for a personal value prop statement using the reflection question above.
Share with your team?
Introducing yourself on a panel or speaking event?
For a deeper dive into the above reflection questions - refer to No Permission Needed by Tissa Richards.
Check out this article too for more inspiration!
Want to chat more about your values and leadership brand -- feel free to schedule a free consultation today. I want to hear your story!
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